

Ashley Tidwell
Owner | Wedding & Event Planner
My passion for wedding planning started when I was a little girl. When my friends were dreaming about the day that they would walk down the aisle, I was dreaming about the day that I would cue them to do it! I love making lists, making time and making order out of chaos. I am inspired by the beauty of details and appreciate unique ideas.
For nearly a decade, I worked as the Lead Catering Event Specialist for Famous Five Dining. I made connections with vendors and helped plan weddings for countless Brides. The knowledge that I gained was invaluable and plays a part in every event that I coordinate. In 2014, I decided to make my dream a reality and started Sweet James Event and became a Certified Event Planner. I've been busy with happy couples ever since!
People often ask, why the name "Sweet James Events?" Well...naming a business is HARD! So, I decided to go with what inspires me most, my family. My INCREDIBLE husband, Jamey, and our 3 amazing kids, who are all coined with the middle name "James," are my world. I wouldn't be living this dream without my sweet James' by my side.
Amber Sabato
Assistant Coordinator
Mommy to 2 beautiful girls & 1 boy
Loves celebrity gossip
Guilty love for WWE
Veggie plates are my jam!
Ashley is my sister!

Morgan Graves
Assistant Coordinator
Mommy to 2 sweet boys
Licensed hair stylist
Has 2 dogs, Winslow and Chanel
Would love to be a race car driver
Was a high school cheerleader


Brittany Osborne
Assistant Coordinator
UT alumni
Kickball team captain
Sports fanatic
Loves America
Proud daughter, sister and aunt
Special Thanks to Zipporah Kapambwe Photography, Angel Wings Photography, John Zocco Photography & Jillian J Photography